Ad Vantage (Updated!)

How much of what we see is advertising?

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Ad Vantage (Updated!)

How much of what we see is advertising?

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Check it out! This lesson was just updated in September 2024, and we hope you love the new and improved version. If you've already prepped an earlier version, fear not, you can still find those here through Thursday December 5, 2024.

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2023-2024 Versions

In the fall of 2024, Citizen Math released updated versions of every lesson in our library, plus a few new ones! We know you may have already prepped an earlier version or planned a repeat of last year, so we're continuing to make these earlier versions available through Thursday December 5, 2024.

You can find the new lessons through the regular search, and we hope you love them as much as we do. You can read more about these updates in Our Community.

How much of what we see is advertising? Everywhere we turn, we’re bombarded by someone trying to sell us something. From Times Square to Facebook, ads are everywhere.

Students decompose irregular polygons into triangles and rectangles, find their areas to estimate the fraction of a scene that’s advertising, and discuss the pros and cons of living in an ad-free world.

REAL WORLD TAKEAWAYS

  • A significant portion of our real and virtual worlds is advertising, only some of which we readily identify as such.
  • The amount and kinds of advertising we see influences what we think we want.
  • There are both positive and negative consequences of trying to reduce the prevalence of advertising in our worlds.

MATH OBJECTIVES

  • Find the area of irregular shapes by decomposing them into rectangles and/or triangles
  • Calculate the area of rectangles and triangles

Appropriate most times as students are developing conceptual understanding.
Grade 6
Area/SA/Volume
Grade 6
Area/SA/Volume
Content Standards 6.G.1 Find the area of right triangles, other triangles, special quadrilaterals, and polygons by composing into rectangles or decomposing into triangles and other shapes; apply these techniques in the context of solving real-world and mathematical problems.
Mathematical Practices MP.1 Make sense of problems and persevere in solving them. MP.2 Reason abstractly and quantitatively. MP.3 Construct viable arguments and critique the reasoning of others. MP.4 Model with mathematics. MP.5 Use appropriate tools strategically.

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